Pack My Burn

Brand guidelines · v1 · August 2026

The mark

The tent holds the fire: a white tent-triangle with a flame cut clean through it, on the brand gradient. It means "pack" and "burn" in one shape.

Primary — rounded tile

Full-bleed — app icons, avatars

Clear space: keep at least half the triangle's width empty around the mark. Minimum size 24 px. SVG sources live in the repository under assets/.

Color

Violet#8B5CF6

Pink#EC4899

Amber#F59E0B

Night (dark bg)#0A0A0C

Dust (light bg)#FFFFFF

The signature gradient runs violet → pink → amber at 135°. In the app, stage colors are pastel: pink for buy, periwinkle for pack, mint for load, violet for brand accents. Never use orange as a flat UI color — the amber lives only inside the gradient.

Typography

Montserrat ExtraBold — display

System sans (-apple-system, Segoe UI, Roboto) — everything else. The app UI stays on system fonts for speed and legibility; Montserrat appears in headlines, marketing, and the lock-screen maker.

Voice

Direct, warm, a little wry. "Playa feet live or die by dry socks" — not "hydration-adjacent foot solutions."
Icons carry meaning; words stay few. Every item gets a reason, not a lecture.
Safety is never softened: the cannabis warning, the liability line, and the Survival Guide link stay blunt.
Always "Pack My Burn," never "PMB" in user-facing copy. The maker is credited as Caroline Godwin of The Creatorie.

Don't

Don't recolor the mark, put the gradient on the triangle, or separate the flame from the tent.
Don't set the mark on busy photos without the tile behind it.
Don't imply affiliation with Burning Man Project — we are an independent fan-built tool.

Questions, press, partnerships: feedback@packmyburn.com